Music publicists have distinct personalities. I tend to be an artistic individual, which means I am creative, intuitive, sensitive, articulate, and expressive. I am totally unstructured, original, nonconforming, and innovative. I'm also enterprising, meaning I'm adventurous, ambitious, assertive, extroverted, energetic, enthusiastic, confident, and optimistic.
The Publicist - Jina Ink
A music publicist is someone who handles media and public relations on behalf of a music group or a musician. Most artists will consult with their publicist before any communication with the public. The music publicist usually works with the musician's booking agent, manager and lawyer to ensure that the artist's image is always maintained.
If the media is seeking an interview with an artist, the first point of contact is the music publicist. He or she will supervise the interview and oversee the way the communication is distributed to the public on behalf of the artist. Music publicists often release statements to the media or will simply reply with 'no comment', depending on the question posed. It takes many years to develop the relationships and media contacts necessary to be an effective music publicist. Thank you for your support.